Site 2: The site of the image.
What visual effects are produced by the materials and techniques used?
The design of this advert is to promote coca-cola throughout the cold winter season. It has been made to appeal to all audiences at different stages throughout their lives.
The organisation of this production has been created by showing parts of a community being able to see the Santa lorry passing through on near by roads. This makes so that there are not loads of things happening at once but you can see the surprise of Christmas unravelling as the lorry passes through.
The use of colour, tones and textures in this production are all very close to Christmas itself. Using whites, reds and greens, some other bright colours to attract attention and then dull colours for the parts of the advertisement that are not as important.
How does this production relate to its social context?
This is a production which shows that coca-cola is not a high class drink that is above or under any one. It has been made to suit people of all background in different societies and hierachys.
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