Coca-Cola Christmas Advert.
Site 1: Site of Production.
How was it made? Designed, Directed then Filmed.
Using what methods, materials, tools? what technology? Filming Camera.
How can you describe it's composition? This advert cleverly uses the surprise and joy of Christmas and Santa for young children, adults and the elderly. This advert has loads of Christmas themes tied in which is supposed to excite the public and make them feel happier about the cold season and make them want to buy a coke!
Is it identifiable as a particular genre? Mystery and Surprise?
Who made it? White Rock productions in the 1990's although there has been previous advertising to this even since 1888 which was started by Dr John S Pemberton.
Why did they make it? To remind every body of their child hoods. By tying in Coca-cola to this, it would cleverly make people want to buy it more as it would bring back memories for people.
Who was it made for? EVERYBODY!! these adverts have been aimed at all generations for over a century and are now being featured in over 200 countries.
What else was being made at the same time? The industry for soft-drink at this time was still overly tame. It has only been up until a more recent date where people have been entitled to more disposable cash that meant this industry was able to boom.
What was the social, cultural, technological context of this production? This production has been very westernised. Indications of this may be the Christmas trees with lights covered in snow, the lorries covered in lights and the popular image of Santa (Stereo-typical image). Socially, these adverts encourages families to operate together and to enjoy the Christmas period together.
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