Site 3: The site of the Audience.
How has it been displayed and where? On TV around Christmas time to promote the drink as a seasonal beverage.
How has it been circulated? E.g. is there only one copy or are there multiples? Lots of different showings on different channels so that it will appeal to a larger audience.
What view points or values does it offer to it's audience or consumers? The adverts show that this is a family bonding drink that is suitable for all ages. The audience and consumers are meant to believe that this drink will join them over the Christmas period and help better their time together.
How does it relate to other visual contexts? It uses the Christmas advertising theme. Just like every other company in the world now.
Who is the audience? is there more than one? Yes.. The audience for Cola is every body they can reach on over 200 countries.
What meanings do audiences construct and how? Audiences change the way something must be advertised. As a whole, audiences can only be touched if the advert actually applies to something "Close-to-home" in real life.
Are these meanings intended or preferred by the person who made it? These adverts have been portrayed in a very classic and obvious way. This is how we know that this is the way it was meant to be portrayed.
Are the meanings surprised or resistant? The meanings of this advert is supposed to be obvious but has been portrayed in a way which seems to surprise the people in the advert.
Is it's meanings challenged/ contested by different social groups? No. Cola is for everyone!
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