Site 3: The site of the Audience.
How has it been displayed and where? On TV around Christmas time to promote the drink as a seasonal beverage.
How has it been circulated? E.g. is there only one copy or are there multiples? Lots of different showings on different channels so that it will appeal to a larger audience.
What view points or values does it offer to it's audience or consumers? The adverts show that this is a family bonding drink that is suitable for all ages. The audience and consumers are meant to believe that this drink will join them over the Christmas period and help better their time together.
How does it relate to other visual contexts? It uses the Christmas advertising theme. Just like every other company in the world now.
Who is the audience? is there more than one? Yes.. The audience for Cola is every body they can reach on over 200 countries.
What meanings do audiences construct and how? Audiences change the way something must be advertised. As a whole, audiences can only be touched if the advert actually applies to something "Close-to-home" in real life.
Are these meanings intended or preferred by the person who made it? These adverts have been portrayed in a very classic and obvious way. This is how we know that this is the way it was meant to be portrayed.
Are the meanings surprised or resistant? The meanings of this advert is supposed to be obvious but has been portrayed in a way which seems to surprise the people in the advert.
Is it's meanings challenged/ contested by different social groups? No. Cola is for everyone!
Wednesday, 30 November 2011
Gillian Rose's method for analysing visual context using the Coca-cola Christmas advert.
Site 2: The site of the image.
What visual effects are produced by the materials and techniques used?
The design of this advert is to promote coca-cola throughout the cold winter season. It has been made to appeal to all audiences at different stages throughout their lives.
The organisation of this production has been created by showing parts of a community being able to see the Santa lorry passing through on near by roads. This makes so that there are not loads of things happening at once but you can see the surprise of Christmas unravelling as the lorry passes through.
The use of colour, tones and textures in this production are all very close to Christmas itself. Using whites, reds and greens, some other bright colours to attract attention and then dull colours for the parts of the advertisement that are not as important.
How does this production relate to its social context?
This is a production which shows that coca-cola is not a high class drink that is above or under any one. It has been made to suit people of all background in different societies and hierachys.
What visual effects are produced by the materials and techniques used?
The design of this advert is to promote coca-cola throughout the cold winter season. It has been made to appeal to all audiences at different stages throughout their lives.
The organisation of this production has been created by showing parts of a community being able to see the Santa lorry passing through on near by roads. This makes so that there are not loads of things happening at once but you can see the surprise of Christmas unravelling as the lorry passes through.
The use of colour, tones and textures in this production are all very close to Christmas itself. Using whites, reds and greens, some other bright colours to attract attention and then dull colours for the parts of the advertisement that are not as important.
How does this production relate to its social context?
This is a production which shows that coca-cola is not a high class drink that is above or under any one. It has been made to suit people of all background in different societies and hierachys.
Gillian Rose's method for analysing visual context using the Coca-cola Christmas advert.
Coca-Cola Christmas Advert.
Site 1: Site of Production.
How was it made? Designed, Directed then Filmed.
Using what methods, materials, tools? what technology? Filming Camera.
How can you describe it's composition? This advert cleverly uses the surprise and joy of Christmas and Santa for young children, adults and the elderly. This advert has loads of Christmas themes tied in which is supposed to excite the public and make them feel happier about the cold season and make them want to buy a coke!
Is it identifiable as a particular genre? Mystery and Surprise?
Who made it? White Rock productions in the 1990's although there has been previous advertising to this even since 1888 which was started by Dr John S Pemberton.
Why did they make it? To remind every body of their child hoods. By tying in Coca-cola to this, it would cleverly make people want to buy it more as it would bring back memories for people.
Who was it made for? EVERYBODY!! these adverts have been aimed at all generations for over a century and are now being featured in over 200 countries.
What else was being made at the same time? The industry for soft-drink at this time was still overly tame. It has only been up until a more recent date where people have been entitled to more disposable cash that meant this industry was able to boom.
What was the social, cultural, technological context of this production? This production has been very westernised. Indications of this may be the Christmas trees with lights covered in snow, the lorries covered in lights and the popular image of Santa (Stereo-typical image). Socially, these adverts encourages families to operate together and to enjoy the Christmas period together.
Site 1: Site of Production.
How was it made? Designed, Directed then Filmed.
Using what methods, materials, tools? what technology? Filming Camera.
How can you describe it's composition? This advert cleverly uses the surprise and joy of Christmas and Santa for young children, adults and the elderly. This advert has loads of Christmas themes tied in which is supposed to excite the public and make them feel happier about the cold season and make them want to buy a coke!
Is it identifiable as a particular genre? Mystery and Surprise?
Who made it? White Rock productions in the 1990's although there has been previous advertising to this even since 1888 which was started by Dr John S Pemberton.
Why did they make it? To remind every body of their child hoods. By tying in Coca-cola to this, it would cleverly make people want to buy it more as it would bring back memories for people.
Who was it made for? EVERYBODY!! these adverts have been aimed at all generations for over a century and are now being featured in over 200 countries.
What else was being made at the same time? The industry for soft-drink at this time was still overly tame. It has only been up until a more recent date where people have been entitled to more disposable cash that meant this industry was able to boom.
What was the social, cultural, technological context of this production? This production has been very westernised. Indications of this may be the Christmas trees with lights covered in snow, the lorries covered in lights and the popular image of Santa (Stereo-typical image). Socially, these adverts encourages families to operate together and to enjoy the Christmas period together.
Friday, 25 November 2011
Analysis of an Advert Without reference to Gillian Rose's analysis methods.
First Ever Christmas Coca-Cola Advert.
This advert has been made to look like coca-cola is mysterious yet also quite like a carnival. It starts with melancholy chiming which adds to the suspense. It looks child-like or at least it is made from a child's view of Christmas with the lighted up trees, Santa and the shot of the children playing in the snow.
This advert appeals to people of all generations and it shows this by using actors from different generations, abilities and skills to show that coca-cola can be drank by anyone, especially over the Christmas period!
This advert has been made to look like coca-cola is mysterious yet also quite like a carnival. It starts with melancholy chiming which adds to the suspense. It looks child-like or at least it is made from a child's view of Christmas with the lighted up trees, Santa and the shot of the children playing in the snow.
This advert appeals to people of all generations and it shows this by using actors from different generations, abilities and skills to show that coca-cola can be drank by anyone, especially over the Christmas period!
The Works of Susan Sontag.
Born on Jan 16th 1933- Dec 28th 2004, Susan Sontag, an American Writter, Literary theorist, a feminist and a political activist, published books on her own essays expressing her views on photography.
Her first; "Against Interpretation and other essays" (1966) includes some of her most well known works including "On-style", "Notes on camp" and of course "Against Interpretation".
She argued that "in the new critical approach to aesthetics, the spiritual importance of art is being replaced by the emphasis on the intellect." and also that "Contemporary critics were all too often taking art's transcendental power for granted."
This book mainly featured on two things, Critism and Theory as to which she finally wrote, "Interpretation has become the intellects revenge upon art."
Her Second; "On Photography" (1977) was another collection of her more recent essays that has been published in the last 11 years. This book was used to express her views on the history and present-day role of photography in capitalist societies in the 1970's. In this book she was known to contrast some major works of the decade to the depression-era.
She argues, "perhaps, originally with regard to photography, the medium fostered an attitude of anti-intervention." Sontag says that "The individual who seeks to record cannot intervene, and that the person who intervenes cannot then faithfully record, for the two aims contradict each other."
Her first; "Against Interpretation and other essays" (1966) includes some of her most well known works including "On-style", "Notes on camp" and of course "Against Interpretation".
She argued that "in the new critical approach to aesthetics, the spiritual importance of art is being replaced by the emphasis on the intellect." and also that "Contemporary critics were all too often taking art's transcendental power for granted."
This book mainly featured on two things, Critism and Theory as to which she finally wrote, "Interpretation has become the intellects revenge upon art."
Her Second; "On Photography" (1977) was another collection of her more recent essays that has been published in the last 11 years. This book was used to express her views on the history and present-day role of photography in capitalist societies in the 1970's. In this book she was known to contrast some major works of the decade to the depression-era.
She argues, "perhaps, originally with regard to photography, the medium fostered an attitude of anti-intervention." Sontag says that "The individual who seeks to record cannot intervene, and that the person who intervenes cannot then faithfully record, for the two aims contradict each other."
The Guardian ---> What's Happening in Fashion?!
Advertising standards have been accused many times for promoting drug use, sexual promiscuity and anorexia. They are now being hailed for this image revealed by Mui Mui. They say that it is too dangerous to promote safety on train tracks. But surely.. anyone who knows the damage a train can do should know not to sit on it anyway D:For other stories on fashion from the guardian go to http://www.facebook.com/GuardianFashion?sk=wall
Tuesday, 22 November 2011
Martin Hill- Stone Circle.. I LOVE this image.
i really like this picture as it just looks really clever!! Martin Hill is a genius!!!Friday, 18 November 2011
Thursday, 17 November 2011
Sunday, 13 November 2011
Tuesday, 8 November 2011
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