Author: Blanchard, T
Extract title: Vivienne Westwood.
Book or Journal Title: Fashion and Graphics.
Pages: 62-67
In this section of the book, the company of Vivienne Westwood is described. It shows how cleverly she has set up the business and how the logos are now so well recognised that they are practically her signature now.
Over the different ranges you can see how each of them reflect her flamboyant personality but still use the original themes of delicate and pink with gold royalty. Each different section of her label has its own character with represents the sector. These are good as they show the lifestyle and personality of what the typical person who would be interested in wearing the brand, should be like. Red Label looks very chic and ladylike, whilst the MAN label takes a more caveman and natural feel.
No comments:
Post a Comment