On the London Olympics website (http://www.london2012.com/about-us/our-brand/index.php), they talk about the way this logo was designed and what they were wanting it to look like. they say "the number 2012 has become our brand. We wanted to incorporate the olympic rings but also have a taste of London there too." This image was aiming to be the joining of people from many different countries in all different disabilities or not.
On the BBC website(http://www.bbc.co.uk/dna/606/A23431826), they have let people express what they think of the logo. They have also explained what colours the design comes in and how that will be used in the run up to the London Olympics. Some people on the page expressed dis-taste for the design- "Although i understand that designing a logo that is representational and impact provoking is very difficult, this proposed logo is very bland and unimaginative. I have designed one logo that could be used for the sailing, and i would be happy to design a few logos that maybe, in my opinion, would be more acceptable. I just hope that more imagination goes in to the opening and closing ceremonies, thanks for reading, C.J."
Most other people on the site have also taken this opinion of the logo.
On the Creative Review website, (http://www.creativereview.co.uk/cr-blog/2007/june/2012-logo-lance-wyman-says-give-it-a-chance) the writer has expressed how they thought that some previous years have been much more suitable. eg Mexico in 1968. The American designer took a font that was funky and relevant to the era and then created a whole image like this. It has been said that the new 2012 logo is "Too plain" and that it doesn't look like it represents anything other than a year.
The designer of the logo was chosen a year before the world saw the image. Wolff Olins' work has been criticized by nearly the whole world. Is it time to re-think this image?
The London Metro website let fans describe what they thought of the logo and it's choice of colours. The results they received didn't sounds as positive as most would have hoped. 'I would say I'm left speechless but it's more muttering and bashing my head against my keyboard… Fear not, should you not like pink though as it comes in a further variety of vomit inducing colours – yes, it's a pick and choose wreck of a logo.' www.diaryofawebsite.com
In my opinion, I feel that the logo is very bland compared to some others from the past, although it's bright colours look punchy and they stand out. Many people seem to be outraged by this logo after having waited a whole year to see it, it is rather disappointing and i would have hoped that the designers would have come up with something better. Maybe it is due to the small budget that is in mega over-draft to the building of the Olympic Stadium that causes cheaper designs to produce? either way.. England does seem dissapointed.
Read more: http://www.metro.co.uk/news/51740-the-london-2012-logo-the-blogosphere-is-angry#ixzz1bEtfcmdV
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